The Geographical Indication (GI) tag is a mark of authenticity — your guarantee that every Pashmeshahi shawl is genuinely handcrafted in Kashmir.
A Geographical Indication (GI) is a certification for products with a specific geographical origin and inherent qualities linked to that place.
For Kashmiri Pashmina, the GI tag certifies:
Over 80% of "Pashmina" sold globally is fake. GI is the only legal proof.
Benefits go directly to Kashmiri artisan communities.
Rigorous lab testing for fiber diameter, weave count, and composition.
Protects a 600-year-old tradition from imitations.
Fiber is hand-combed, never sheared, ensuring animal welfare.
Authentic pieces appreciate in value — heirloom for generations.
Every authentic Pashmina has a GI label with a unique QR code.
Confirms the product's origin and artisan details.
Real Pashmina smells like burnt hair. Fakes melt like plastic.
A genuine Pashmina can be pulled through a finger ring.
Every product comes with: